You fulfill roles as a mother, daughter, wife, female boss, female employee, but above all, you are yourslef.

Introduction:
Ritera is a fashion brand that celebrates the journey of self-acceptance and empowers women to embrace their true selves. 
Our founder, Ms. Karen Kiny, grew up in a family where women were undervalued, which led to psychological and physical challenges, including weight gain. However, she always had a passion for dressing up dolls, and even created fashionable outfits for them. 
As an adult, she joined a international fashion company, but her own body image issues and relentless ridicule from others shattered her confidence. However, she learned a valuable lesson at this company: to embrace herself first.

The Journey to Self-Acceptance:
Motivated by this revelation, Ms. Karen Kiny embarked on a journey of self-improvement and founded her own fashion brand, Ritera. Her vision was to empower every plus-size woman who had faced discrimination, helping them rediscover their confidence and embrace their beauty. Through Ritera, she wanted to create a space where everyone could find their own unique style, free from societal judgments and expectations.

The Birth of Ritera:
Ritera became the embodiment of Ms. Karen Kiny determination and aspirations. She poured her heart and soul into the brand, combining her love for fashion and her desire to uplift others. Each Ritera garment is designed with meticulous care, catering to the needs and preferences of curvy women. From trendy outfits to comfortable essentials, Ritera offers a diverse range of clothing options, ensuring that every woman feels stylish and confident in her own skin.

The Empowering Community:
In addition to her fashion brand, Ms. Karen Kiny established the "wear sleflove" community, urging everyone to live a happier life by being true to themselves. This community provides a supportive platform where people can share their experiences, inspire one another, and collectively strive for self-acceptance. Together, they celebrate individuality and encourage a positive mindset, fostering a community that embraces personal growth and genuine happiness.

Join Ritera's Movement:
Ritera is more than just a fashion brand; it's a symbol of empowerment and self-love. We invite you to join our movement and embrace your true self. Explore our collection, find your style, and let your confidence shine. Together, let's celebrate the beauty of diversity and inspire others to take pride in who they are.

#WearSelflove

Wear what makes your heart smile

Ritera was born out of a desire to create a space for individuals to explore their self-love journey through fashion. We believe that everyone deserves to feel confident and beautiful in their own skin, regardless of their size or shape. With this core mission in mind, we set out to design clothing that not only flatters and celebrates curvy bodies but also sparks joy and brightens up your wardrobe.

Our designs are inspired by the beauty of life and the world around us - from the vibrant colors of a sunset to the intricate patterns of a flower. We believe that clothing should not only make you look good but also make you feel good. That's why we use high-quality materials and design each piece with comfort, style, and versatility in mind.

At our core, we believe that fashion is about more than just what you wear - it's about the confidence and self-love you radiate when you feel good in what you wear. We are passionate about creating a community of individuals who are on their own self-love journey and who believe that fashion can be a tool for self-expression and self-discovery.

We invite you to join us on this journey of self-love, joy, and beauty. Let's explore the world together, one outfit at a time.

— Ritera
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